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2015 has been a mile stone for the Magazine and Newspaper Industry in Canada. Thanks to the new measure for multiplatform readership (print, PDF, Web site and app), the Print Media Industry can finally show the radiancy of its much-appreciated brands.

Territory: Canada: Province of Quebec and urban markets
Base: Ages 12 and up
Data: 1-year rolling sample
Methodology: Web survey
Data Output: 4 times a year

72 daily newspapers and 72 magazines were surveyed in 49 markets across Canada among a sample of about 36,000 respondents.

The results of the Vividata survey give us print readership, digital readership (PDF, website, mobile app) and multiplatform readership (print, PDF, website and mobile app).

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